To celebrate the milestone of Square sellers making over 100 Million dollars in sales in one day; a mini info-driven campaign was created. A three-part infographic detailing the days stats was accompanied by a thank you email, as well as "Thanks" postcards. The family of deliverables was inspired by the beautiful chalkboard menus and signs that fill independent businesses across the US.
To launch Square Appointments, a combination of motion and print deliverables were requested. The core of the launch materials was created in a series of four YouTube vignettes; each showcasing a different benefit of the product. These ideas then made their way into press assets, paid social media, product page content, and printed collateral.
Storyboarding: Salih Abdul Karim & Beau Monroe / Design & Illustration: Beau Monroe / Animation: Salih Abdul Karim / Copywriting: Amber Eyerman / Sound Design: Steven Dupré
Making Commerce Fun
Various illustrations created for Square. Many of these were used for internal events on posters and clothing.
Square Order is an app that allows people to order coffee and food for pickup ahead of time from their favorite cafes and restaurants. I developed a look and feel for the product that lives on-screen in the app, in cafe's as wayfinding and promotional signage, as well as online as paid marketing.
Various infographics created for GOOD Magazine, UPS, and Square.
Terra is a mortgage bank based out of San Rafael, California. They reached out to Rubber Design to liven up the brand, and provide them with a new identity system. My directional approach to the solution was to create a flexible identity system based around the granular quality found in earth/soil based diagrams; with a nod to the the round quality of the earth.
Designed at Rubber Design
A sticker pack for the app Path. Available in their shop!
This video piece was created to raise awareness of Square's upcoming EMV card reader. Very complex, and at times daunting information was distilled and showcased in a way that anyone can easily understand.
Storyboarding, Design, Illustration: Beau Monroe / Animation: FirstPerson / Copywriting: Sean Conroy
Promotional motion pieces for Square Cash, an app that allows you to easily send and receive money from your phone. The first piece was created to live on the product homepage and raise awareness of the app; explaining what it does in the simplest way possible. The second piece was created as an animated GIF to be shared via social media; showcasing the new Nearby feature.
Storyboarding: Salih Abdul Karim & Beau Monroe / Design & Illustration: Beau Monroe / Animation: Salih Abdul Karim / Sound Design: Carl Sturgess
SF Design Week
Designing Products was an event held at Square during San Francisco Design Week 2014. The core idea of the event was the intersection of hardware and software. This idea was brought to life utilizing minimal graphics that intersect each other in various ways across a family of event collateral that spanned posters, wayfinding signage, and digital display graphics.
Head High is a high-end blended red wine from Three Sticks Winery. The name is derived from the height of the grapevines they use for the blend. This led to the visual language of measurement and increments used throughout the design.
Designed at Rubber Design
Textiles & Patterns
Open For Business
Open For Business is a yearly event held at Square. Many of the entrepreneurs that attend this event are women who sell their unique creations in various pop-up shops. This lead to the idea of using cargo as inspiration.
A family of 15 large format posters was created, as well as wayfinding signage, social media assets, and letterpressed name tags.
Album artwork for 42 Zero's new album The Concept of Zero.
What a fool believes
A fictional album cover for the classic Doobie Brothers single.
Here & There
Various illustrations created for close friends and personal use.
In this (very) short film I explored the subject of emotion in the context of a romantic relationship; revealing one person’s emotion in relation to their partner’s. I wanted to express such a human subject without people at all; showcasing the emotions purely, as I imagine them to be felt internally.
Multiple experiments lead to projecting various emotion-driven phrases onto a wall, and bringing them to life through filming an array of gestures using balloons.
The details of this project remain confidential however I am thrilled about the work that I was able to do at MetaDesign for LG.