An independent designer that builds lasting and iconic brand systems.
Rebrand for Google’s award-winning podcast “Where the Internet Lives”, featuring bespoke illustrations by George Wylesol.
✳ Case study available upon request
→ 87.5% increase in podcast downloads
→ 10x increase in film views
→ Awards: Shorty, Webby
Gusto Rebrand
I led a team of designers through a rebrand encompassing a new brand system, motion design, photography & art direction, product refresh, TV commercials, and OOH creative.
✳ Case study available upon request
✳ A partnership with Studio Koto
→ 3x brand awareness
→ 130k new customers
Google Workspace Visual Identity
Re-crafting the Google Workspace visual identity with a large brand toolkit, motion graphics & illustration, template library, and 300+ pages of detailed brand guidelines.
✳ Case study available upon request
✳ A partnership with Slate SF
→ CommArts design annual shortlist
Square Point of Sale Campaign
“Conversations at the counter” awareness campaign for Square's POS system. It cohesively spans video, photography, paid marketing assets, and a web component.
✳ Case study available upon request
→ 6x brand awareness
→ 329% campaign ROI
Topogato
Topogato is an artisanal chocolate company I co-founded with one of San Francisco's top pastry chefs. I crafted all aspects of the brand from naming and logo design to art direction, photography, illustration, and the typographic system.
✳ Case study available upon request
→ Features: Forbes, SF Chronicle, NY Mag, EaterSF and more
Square Appointments Ads
I led an awareness campaign for Square Appointments that features mesmerizing sequences of joyous moments in key verticals.
The whimsical and direct approach worked, becoming one of Square's highest performing campaigns to date.
→ 393% ROI
→ 4.5M unique views
Square Register Launch
I shaped vision and led execution on the global Square Register product launch. The "Open for business" campaign cohesively spanned TV, web, social media, print, environmental design, and re-targeting media.
→ 624% ROI
