Beau Monroe
 

Temescal Brewing

Packaging design system for Temescal Brewing. A “quilt” of colorful patterns sitting atop a flexible grid was employed. This system was designed to accommodate a new pint-sized can release each month of the year. 50 unique patterns, various typographic behaviors, and an expanded color palette combine for endless design options.

 
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Credits

Creative Director/ Tollef Biggs
Designer/ Beau Monroe
Motion Graphics/ Emmett Dzieza

Categories

BRANDING
PACKAGING DESIGN


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Square TV Campaign

Art Direction for Square’s latest national TV campaign. A series of four spots that quickly and whimsically communicate the value of Square and it’s hardware offering. Each spot is built around and informed by a different adjective: Easy, Fast, Clear, and Reliable.

 

Credits

Director/ Adam Patch
Executive Producer/ Justin Lomax
Art Director & Graphic Designer/ Beau Monroe
Motion Graphics & Art Direction/ Emmett Dzieza
Copywriters/ Mike Brenner & Sean Conroy
Editors/ Carl Sturgess & Steven Dupre

Categories

ART DIRECTION
GRAPHIC DESIGN


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POS

Get that old POS outta here! The simple goal of this campaign was to generate awareness around Square's point of sale offering. We created a fun approach that shows outdated POS systems on their last legs, and the frustration that ensues. The art direction focuses on the mundane world that the old systems are from; and puts a nice focus on how modernized a countertop becomes with Square hardware.

 
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Credits

Art Director/ Beau Monroe
Copywriters/ Sean Conroy & James King
Designer/ Beau Monroe
Production/ Mustache

Categories

ART DIRECTION
GRAPHIC DESIGN


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Square Careers

Art direction for Square Careers web pages. Instead of simply showing employees; the idea of showing metaphors for what they build was employed (no pun intended). A system of visuals was created to span career categories, and to cohesively exist on the Careers landing page.

 
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Credits

Art Director/ Beau Monroe
Designer/ Brett Itaya
3D Imager/ Emmett Dzieza
Copywriter/ Sean Conroy

Categories

ART DIRECTION
DESIGN
WEB


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Motion Graphics

A selection of motion graphic projects created at Square.

 

 

EMV Video

This educational video was created to raise awareness of Square's EMV card reader. Very complex, and at times daunting information was distilled and showcased in a way that anyone can easily understand.

 

 

Square Appointments

Four short and playful vignettes that showcase the benefits of Square's Appointments product.

 

 

Square Cash

A short video that markets and educates on the use cases of Square Cash.

 

Categories

ART DIRECTION
ILLUSTRATION
STORYBOARDING

Credits

Art Director/ Beau Monroe
Art Director/ Salih Abdul Karim
Illustrator/ Beau Monroe
Storyboard Artists/ Salih Abdul Karim & Beau Monroe
Motion Graphics Designer/ Salih Abdul Karim
Animation (EMV Video)/ FirstPerson
Copywriter/ Sean Conroy
Sound Designer/ Carl Sturgess
Editor/ Carl Sturgess


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Square Order

Square Order is (was) an app that allows people to order ahead from their favorite cafes and restaurants. I developed a visual system for the product that lives on-screen in the app, in cafe's as wayfinding and promotional material, as well as online as paid marketing.

 

Credits

Art Director & Designer/ Beau Monroe
Copywriter/ Amber Eyerman

Categories

ART DIRECTION
GRAPHIC DESIGN
BRANDING


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Head High

A high-end red wine from Three Sticks Winery; the name “Head High” is derived from the height of the grapevines used in the blend. This led to the visual language of measurement and increments used throughout the design.

 

Credits

Studio/ Rubber Design
Creative Director/ Jacquie Van Keuren
Graphic Designer/ Beau Monroe

Categories

GRAPHIC DESIGN
PACKAGE DESIGN
BRANDING


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