Get that old POS outta here! The simple goal of this campaign was to generate awareness around Square's point of sale offering. We created a fun approach that shows outdated POS systems on their last legs, and the frustration that ensues. The art direction focuses on the mundane world that the old systems are from; and puts a nice focus on how modernized a countertop becomes with Square hardware.
Art Director/ Beau Monroe
Copywriters/ Sean Conroy & James King
Designer/ Beau Monroe