5.24.2010
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The concept of this sitelet is based off of the viewpoint that a watch is an extension of ones character. When the sitelet is navigated, the user is asked both general and lifestyle questions pertaining to their personality and watches. After navigating through the four steps, the results page is reached, showing the user watches that are matched to their personality and preference.
The execution of the sitelet is very much in line with the Fossil brand. Bright colors, quirky phrases, and iconic graphics are employed throughout. The shape and brushed aluminum texture of the sitelet frame also give nods toward the aluminum tin that many of the watches are packaged in.
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