1.19.2011
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For my Identity 2 class, I was assigned the task of rebranding a well known company. I chose Chronicle books and developed a new logo, stationery system, website, visual standards guide, and complete set of applications. I strived to create a system full of warmth, fun, and subtlety. In the system, copywriting and typography take center stage, giving everything thats branded a story. The concept behind the new logo is the idea that literature opens a door to a new world.
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