What happens when you’re a company who makes too many cool watches? Your customers are faced with the task of narrowing down a plethora of options. In my Graphic Design 3 class, instructor Jenny Ji posed the challenge to create a simple 4-step sitelet to address issues like this. I chose the brand Fossil, and created a sitelet based off of the viewpoint that a watch is an extension of ones unique character.

When the sitelet is navigated, the user is asked both general and lifestyle questions pertaining to their personality and watch preferences. After navigating through the four steps, the results page is reached, presenting the user with watches that are matched to their personality and preference.